Client testimonials provide social proof to attract prospective clients. Celebrate awards earned by your firm or staff members or congratulate staff members who’ve formally upleveled their accounting skills. Cherine is the owner of The Bookkeeping Company located in Cape Town. From small business to non-profits and everything in between. Miss Efficiency was founded by Sarah Stein who is dedicated to helping business owners get organised.

List posts are another popular type of blog post that offer readers a quick and easy way to consume information. These bookkeeping posts typically feature a numbered list of tips, resources, or insights that are relevant to your audience. 60 post ideas for social media for bookkeepers to help you create consistent content and boost your engagement online. Includes educational and engaging ideas to showcase your expertise and create valuable content for your business. Content marketing works it’s magic when your social media posts include news and data about topics that are relevant to your target audience.

Content Distribution

Invite your community to celebrate your milestones with you. Not only will they feel valued, but you can increase brand awareness and maybe even get some new brand advocates on your side. An Advent-themed Facebook campaign like the one above by us at Depositphotos is a great way to engage with your customers, encourage more sales, and attract new followers. In the example below, Lenovo shares a picture and challenges its followers to find all seven mini-laptops hidden in it. Offer incentives for clients to refer your firm to prospective clients. Update your clients on holiday office hours or other events that change office hours.

Think about what your clients and prospective clients want to know. For example, you could write a blog post about the most common mistakes you see small business owners make or share a case study about a particularly challenging project you completed. By sharing your own personal experiences, you can help potential clients see the value in your services and understand the challenges that you have faced and overcome as a bookkeeper. Last but not least are Facebook post ideas about your company. In the world of social media marketing, you don’t want every post to directly promote your business, so keep a balance and be sure to add value through these posts as much as possible. Jasper uses the power of artificial intelligence to help you outline blog posts, create content, and come up with blog post ideas.

Different Blog Post Types (& How To Use Them)

One is, which kind of content should be created – blog posts, eBooks, newsletters, webinars, videos, etc. The other piece is determining the topics to be covered and how they relate to the interests of your audience. In the past, accountants have largely relied on traditional means of communication, such as face-to-face meetings, seminars, and journals, to stay up-to-date with industry news.

Then, when you’ve taken time to analyse and reflect, you’ll get serious brownie points for spotting something in the small print that’s especially relevant to your clients. Keep an eye on the news or on the books and articles you’re reading with a view to finding something pithy to share. The old joke about social media is that it’s all selfies, cat videos and pictures of people’s lunch. In almost every social media platform, you can “tag” a person’s name so they’ll see your post. This is typically done if you are replying to them or posting something about them. I love that the team don’t stop providing support, and that you can opt in to various relevant sessions and products along the way.

Sandra Silk Bookkeeping Blog

In our case at Hubdoc, we experimented with writing blog posts and also did several webinars. Through this, we realized our love of webinars because it allows us to dive more deeply into a topic. Then from there, we can repurpose that content, not only into high-quality blog posts, but various forms of content on multiple platforms. By identifying where your audience seeks out important industry information (e.g. trade magazines, LinkedIn groups or their Twitter feed), trends can be spotted within those content destinations.

However, in recent years, social media has emerged as an increasingly popular way for professionals to connect and share information. Feedspot has a team of over 50 experts whose goal is to discover and rank blogs, podcasts and youtube channels in several niche categories. Publishers submit their blogs or podcasts on Feedspot using the form at the top of this page. Our expert editorial team reviews and adds them to a relevant category list.

social media post about bookkeeping

For example, the school librarian noted the book fair generated $256.10 in checks and $1,861.45 in cash on October 3, 2019. The checks were deposited on October 30, 2019; however, investigators found no evidence the $1,861.45 in cash was either deposited or accounted for in the school’s records. She’s felt pressure to be perfect when comparing herself with others online. But she also follows social media influencers who talk about their own mental health challenges and who make it seem “OK for me to feel sad and vulnerable,” she said. She has had depression and therapy, and said she has grown up in a community where mental health is still sometimes stigmatized.

You could share an article about changes to tax laws or new accounting software that could help clients save time and money. By keeping your followers informed about the latest developments in the industry, you can position yourself as an expert and help them stay up-to-date with the latest trends and regulations. There are a number of social media platforms that you can use as a bookkeeper to promote your business. The most popular platforms are Facebook, Twitter, LinkedIn, and Instagram. Each platform has its own unique features and audience, so it’s important to choose the right platform for your business.

Cake Decortator Content Ideas

It is a great place to showcase your work and attract new business. Investigators found evidence of Foster’s misappropriation throughout her employment as the school’s bookkeeper beginning in 2017 until her resignation in August 2021. She also acknowledged to investigators that she took money for her personal use. COVID-19 lockdowns added another dimension, thrusting academic and social lives online, Talib said.

• Keep up to date with the latest bookkeeping and accounting trends with the LedgersOnline blog updated weekly by accountants and bookkeepers.
• It’s then a process of figuring out a way to combine them to create a title that will drive people to click through.
• What often happens in this process is that out of the 25, there are roughly four or five strong titles.
• Specifically, you can determine the content format your audience prefers – blog posts, YouTube videos, etc.
• They might manipulate photos or videos to change their context and cast the subject in a bad light.

In addition, social media can be a great way to stay up-to-date on industry news and trends. By following the right accounts and using hashtags, you can quickly and easily find the latest information on the accounting world. By staying active on social media, you can position yourself as a thought leader in the accounting industry. This will help them attract new clients and build trust with existing clients.

By submitting your details, you are agreeing to receive communications about Thomson Reuters long term liabilities examples & Accounting resources, events, products, or services. Enhance your online marketing strategy with white papers, webinars, and tips. Customize content for each social channel — including image posts, link posts, and full articles.

I don’t know how I would have set up my business without their help. You can see our FaceBook for The Savvy Bookkeeperand see our posts, interaction with Bookkeepers, and so on. That gives you a practical example of what we are talking about regarding Social Media for Bookkeeping purposes.

• They let people get an inside look into your business and they pull back the curtain, humanizing your brand and making your business feel more personable.
• Befree is one of the largest bookkeeping companies in Australia.
• QB Seminar Systems is a network of QuickBooks consultants comprised of bookkeepers, accountants, and CPA’s.

You’d be surprised how many people, just from being featured on the list, will then go and tweet that out to their network, share it on Facebook or post it on LinkedIn. While deciding on the content format to focus on, consider which types of content you’re great at (or at least capable of!) creating. Whether it’s writing blog posts or eBooks, creating videos, target a style of content you’ll stick with.

Social media has undoubtedly become a major part of our lives, especially when building a brand. Unfortunately, it has the potential to damage your image if not used with caution. FreshBooks was made specifically for small businesses, contractors, and freelancers who need a simple accounting…

Grow your practice’s social media presence, build your reputation and engage with future clients through inspiring, educational and informative social media marketing. Hopefully, that gives you plenty of ideas on what to post on social media about your accounting and tax business. And if you decide you want to outsource it, check out our Social Media Packages for Accountants. Speaking of photos, accounting is harder than most businesses to acquire relevant or interesting photos. If you’re at a client’s site, take a photo of you and the owner with their business in the back, especially if it’s a restaurant, retail, or manufacturing.